- in Advice for New Artists , Trevor Rabin , Yes by Mike
Trevor Rabin – HuffPost 5.11.12
Mike Ragogna: What is your advice for new artists?
Trevor Rabin: It’s really quite strange because the old cliché is to stay true to yourself, and it doesn’t hurt to be able to read music and understand it from that point of view. Although it’s not essential, it certainly hasn’t hurt anybody. My son is in a band Grouplove, who is doing really, really well, but I look at it, and it’s such a different business to the one I was in when Yes were doing well, and we had 90125 and sold millions of records and stuff. His band is doing great, but there’s so many different things they get involved with along the way. He does Conan O’Brien and Jimmy Kimmel and Letterman and all that, but then he also did the iPad ad or iPod advert, and that helped the song. And they’re doing Coachella and all these festivals. I think you have to be able to juggle a lot of different ideas to function in the business today, whereas in the old days, albums and records or even CDs were the relevant thing. I think the focus was a little easier and a little more singular.