Rightsflow’s Patrick Sullivan – HuffPost 8.12.11

Mike Ragogna: What advice do you have for new artists?

Patrick Sullivan: The most important thing for artists is blueprinting out their business. What that means is identifying where your rights are today and where your rights are going, and how you fit within the ecosystem of collecting that money. It’s very important because it’s data driven and digital assets are now being put forth on iTunes, which really globalizes your business. I think mapping it out and blueprinting it and always walking away with a very clear picture, as an artist–to innovate fast with your business but focus on what you’re doing and I think you’ll be successful at it.