Phox’s “Kingfisher” Big On iTunes

PHOX RELEASES NEW SINGLE, VIDEO FOR “KINGFISHER”
iTUNES SINGLE OF THE WEEK

Soft and dreamy, with a pace that rarely rises above a moody midtempo swoon, PHOX’s self-titled debut has a way of seeping under the skin…PHOX dazzles with maximum gentility. The band behind Martin frames her voice in impeccable, confident arrangements.” – NPR

“Buoyant African and Caribbean grooves behind sometimes moody reflections.”- New York Times

“They’ve got the kind of soulful, broad sound that makes you imagine the horizon’s just a little bigger than it is” – New York Magazine

Just 2 weeks into their national tour with sellouts in every major market including: Austin, Los Angeles, San Francisco, Portland and Seattle, the Madison via Baraboo, WI sextet announce their 2nd single and accompanying video for “Kingfisher.” The track – a layered, upbeat punchy number – has also been anointed as iTunes Single of The Week .

The video was directed by band member (guitar, banjo, vox) Zach Johnston. About the video and song, Johnston said:

“Kingfisher is a song about longing for a certain person romantically and then realizing that you may have invented the whole infatuation in your head. Who knows how things would have turned out had you actually been in a relationship with this person. The video for Kingfisher is about the longing and the heavy burden, the dream and possibility, and the return to harsh reality – with the added element of friendship that surrounds that situation. The video also in some ways represents our songwriting process too. At least I think so.”

PHOX’s eponymous album premiered last month over at NPR’s first listen and was praised for its “impeccable arrangements,” noting that the debut undoubtedly “has a way of seeping under the skin.” Produced by Brian Joseph at April Base Studio in Eau Claire, WI and mixed by Michael Brauer at Electric Lady Studios, the album is a school of simple folk-pop songs swimming amidst a chaotic eddy of rock, psychedelia, and soul.