OK Go Delivers New “I Won’t Let You Down” Video

OK GO UNVEILS NEW VIDEO, “I WON’T LET YOU DOWN”

THE NEW CLIP PREMIERED THIS MORNING ON NBC’S “TODAY” AND CAN BE VIEWED NOW AT OKGO.NET

GRAMMY®-WINNING BAND PERFORMS ON “LATE SHOW WITH DAVID LETTERMAN” ON NOVEMBER 11

OK GO DISCUSSES NEW ALBUM, HUNGRY GHOSTS, AND PERFORMS AT THE GRAMMY MUSEUM® ON OCTOBER 29

OK Go is back with a new album – Hungry Ghosts (Paracadute/BMG) – and to celebrate, the band is unleashing a multitude of associated projects across a broad range of disciplines.

This morning OK Go unveiled the video for “I Won’t Let You Down,” the second single from Hungry Ghosts, during a visit to NBC’s “TODAY.” The clip, which can be viewed at okgo.net, was lensed in Japan’s Chiba Prefecture in August 2014. In preparation for the album’s release, OK Go approached Honda through their friend, creative director Morihiro Harano, with the idea to collaborate and produce a music video. The resulting clip was shot using a custom “multi-copter camera” developed for the project. In OK Go’s signature style, the action is captured in one single shot. It was directed by OK Go’s Damian Kulash and Kazuaki Seki, with creative direction by Morihiro Harano (of Mori Inc.). Honda lent the band the futuristic UNI-CUBs seen in the video. The UNI-CUB is a unique omni-directional driving wheel system that is currently in the development stage.

Details for the band’s 2015 headline theatre tour – which will kick off on March 21, 2015 at The Warfield in San Francisco, CA – will be announced shortly. In the meantime, fans can see OK Go performing on “Late Show with David Letterman” on Tuesday, November 11 and at two special events: an October 29 Q&A/performance at Los Angeles’ GRAMMY Museum® and a November 14 appearance at the Fitzgerald Theater in St Paul, MN with comic Hari Kondabolu on NPR’s “Wits,” a live public radio show that mixes improv, sketch comedy, conversation and music.

Continuing a career that includes award-winning videos, New York Times op-eds, a major label split and the establishment of a DIY trans-media mini-empire (Paracadute), collaborations with pioneering dance companies and tech giants, animators and Muppets, OK Go continue to fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved. Apple marketing chief Phil Schiller famously called OK Go “the first post-Internet band, the first band to use the internet as a medium of art, not just commerce.”

Known as leaders in the field of social media, OK Go have recently become trendsetters in the burgeoning messaging app scene. They were the first band with a presence on Tango, where they have amassed over 400,000 followers, and are also the first band to use KIK’s brand new dashboard messaging system to communicate directly with fans. Say hi to them there at kik.okgo.net.