- in Entertainment News by Mike
Matt Nathanson On MDA Telethon September 1st
MATT NATHANSON TO PERFORM DURING THE ANNUAL MDA SHOW OF STRENGTH TELETHON ON SUNDAY, SEPTEMBER 1ST
49TH ANNUAL TELETHON WILL AIR AT 9/8C ON ABC
Acclaimed singer-songwriter Matt Nathanson lends his support and talent this weekend when he performs his hit song “Kinks Shirt” during the 49th Annual MDA Show of Strength telethon. The two-hour special will air on Sunday, September 1st at 9:00pm/8:00Central on ABC stations across the country. Here’s a sneak peak of Nathanson talking about his inspiration and why being a part of this effort is so important: https://www.youtube.com/watch?v=XRh70t9gYa8.
2014 MDA Telethon additional performances include: American Authors, Aloe Blacc, Jason Derulo, Sara Evans, Fall Out Boy, Bret Michaels, R5, Rascal Flatts and LeAnn Rimes.
Nathanson’s participation in the MDA Show of Strength Telethon comes on the heels of having wrapped up his 60+city national co-headlining tour with Gavin DeGraw. He recently released his new single “Headphones,” an ode to the power of music that sent him into the audience to connect with fans during shows on tour. The song received a special feature from Beats Music and, in its first week at radio, garnered airplay at a range of formats spanning Alternative to Hot AC to Triple A to NonCommercial stations. The song has already debuted on the Hot AC chart. You can check out the lyric video here: http://youtu.be/m5nDRg9bcaw
About MDA
MDA is the world’s leading nonprofit health agency dedicated to finding treatments and cures for muscular dystrophy, ALS and other neuromuscular diseases. It does so by funding breakthrough research, by providing lifesaving support, services and advocacy, and by rallying communities to fight back, all made possible by its generous supporters. For more information, visit mda.org and follow us on facebook.com/MDAnational and @MDAnews. MDA supporters are encouraged to visit mda.org/showofstrength to enhance their telethon viewing experience. On Sunday, Aug. 31, the site will have an online telethon tote board keeping track of all donations associated with the televised fundraiser, including those made by national sponsors, direct marketing donors and through calls, texts and online donations made during the broadcast.
New this year, site visitors can submit their favorite MDA memories by sharing favorite stories and remembrances of how MDA and its telethon have touched their lives throughout the decades and years. The campaign is being tracked by the hashtag #MDAmemories and is being shared on MDA’s Instagram page and on mda.org.
Additionally, visitors also can check out and share exclusive behind-the-scenes footage from the telethon with celebrities and MDA families and sign on to be a “Muscle Maker” for $11 a month. MDA social channels include Facebook at facebook.com/MDANational, Twitter at twitter.com/MDAnews, Google+ at mda.org/plus, Instagram at instagram/mda_usa and Pinterest at pinterest/mdanational.