GLOBAL GIRL GROUP LITTLE MIX UNVEIL VIDEO FOR NEW SINGLE “BLACK MAGIC” TODAY
Global girl group Little Mix have released the video for their new single ‘Black Magic’, the first track from their eagerly anticipated third album out later this year. Helmed by Director X, who has guided videos for Iggy Azalea, Drake, Wiz Khalifa, and Kendrick Lamar among others, the video features the girls as you’ve never seen them before.
From the moment it kicks in, ‘Black Magic’ will bring you under its spell. It’s an irresistible statement that pays homage to the greatest of old-school pop while remaining fresh, contemporary and exciting. The single is written by Ed Drewett (Olly Murs, One Direction) and rising UK star Camille Purcell, and produced by hot new Norwegian duo Electric. With an effervescent sense of fun pervading throughout the entire track, a call-and-response midsection, and an undeniable and instantly memorable chorus that promises “I’ll make you fall in love,” ‘Black Magic’ is Little Mix’s finest single yet.
Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall became Little Mix in 2011. They swiftly became one of the premier acts in UK pop with chart hits such as ‘DNA’, ‘Move’ and their number one single ‘Wings,’ and have won both a Cosmo Ultimate Woman Award and a Glamour Women Of The Year Award. Clocking up over half a billion YouTube and Vevo views worldwide, they’ve also successfully become one of our greatest exports with massive tours in the US, Australia and Japan – breaking the Spice Girls’ long-held record of highest debut US chart position for a UK girl group in the process.
Little Mix’s new album will be released later this year.
