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letlive. frontman, Jason Aalon Butler, announces the debut of his lifestyle line, Gentlemen In Real Life (G.I.R.L.). The line is intended to breed a culture that, as Butler puts it, “…encourages uniqueness and nurtures the desire to do and be more. We believe that there is no such thing as the average man (or woman, for that matter). This is our mantra and you will find it as an accompaniment to all we do as a brand. The inevitable disparities that lie between all of us as people, are what grant us that particular uniqueness and a chance to be something special. Something more than average. If you possess the desire to excel and a belief in yourself, then Gentlemen In Real Life is your catalyst; offering products that are made with your same intentions. “
Currently, the line offers a high quality hair oil, a high quality beard oil, and a range of apparel. From the designs to the actual screen printing and embroidery of the shirts and knit caps, these are all truly handmade items created by Butler and his team.
For now, the Gentlemen In Real Life brand is exclusively available at live shows where letlive. will be appearing while on tour with Taking Back Sunday and The Menzingers (See dates below). In the future there will be online availability via the company website (http://gentlemeninreallife.com), as well as a retail component. When asked why this method of distribution was chosen to launch the brand, Butler commented, “I figured this is the truest form of promotion. Connecting personally with those that are intrigued by something you are doing and having an organic encounter between us. Not to mention, I hail from a very “”do it yourself”” oriented background, and being there to meet and thank those people that grant us their patronage in the beginning stages, is very important to me.”
G.I.R.L. will be offered at all of the following shows:
Feb 24 – Las Vegas, NV – House of Blues
Feb 25 – Riverside, CA – Riverside Municipal Auditorium
Feb 26 – San Diego, CA – House of Blues
Feb 27 – Los Angeles, CA – Hollywood Palladium
Feb 28 – Santa Ana, CA – The Observatory – SOLD OUT
Mar 1 – San Francisco, CA – The Warfield Theatre
Mar 3 – Salt Lake City, UT – The Complex
Mar 4 – Denver, CO – Summit Music Hall
Mar 5 – Lincoln, Nebraska – Vega
Mar 6 – Chicago, IL – Riviera Theatre
Mar 8 – Milwaukee, WI – The Rave
Mar 9 – Indianapolis, IN – The Emerson Theatre
Mar 10 – Cleveland, OH – House of Blues
Mar 11 – Detroit, MI – The Fillmore
Mar 13 – Toronto, ON – Danforth Music Hall
Mar 14 – Montreal, QC – Metropolis
Mar 15 – Albany, NY – Upstate Concert Hall
Mar 16 – Buffalo, NY – Town Ballroom
Mar 18 – New York, NY – Best Buy Theater
Mar 20 – Atlantic City, NJ – AC Beer Fest (21+)
Mar 21 – Philadelphia, PA – Electric Factory
Mar 24 – Huntington, NY – The Paramount
Mar 25 – Danbury, CT – Heirloom Arts Theatre
Mar 26 – Boston, MA – House of Blues
Mar 27 – Worcester, MA – The Palladium
Mar 28 – Baltimore, MD – Rams Head Live
Mar 29 – Washington, DC – 9:30 Club
Mar 31 – Raleigh, NC – Southland Ballroom
Apr 1 – Atlanta, GA – Buckhead Theatre
Apr 2 – Tampa, FL – The Ritz Ybor
Apr 3 – Orlando, FL – House of Blues
Apr 4 – Fort Lauderdale, FL – Revolution Live
Apr 5 – Jacksonville, FL – Southeast Beast Festival
Apr 6 – Mobile, AL – Soul Kitchen
Apr 8 – Corpus Christi, TX – House Of Rock
Apr 9 – Lubbock, TX – Backstage Lubbock
April 10 – Farmington, NM – Top Deck
April 11 – Mesa, AZ – Ufest
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