Josh Turner Joins Be More Human

COUNTRY STAR JOSH TURNER JOINS REEBOK’S GLOBAL BE MORE HUMAN CAMPAIGN

Turner Kicks Off Collaboration with Boston Trip to Compete in Reebok’s CrossFit Games Open 2015

Yesterday, country star Josh Turner traveled to Boston, Mass. for the opening round of this year’s Reebok CrossFit Games, and to explore what it means to Be More Human. Reebok’s globally integrated Be More Human campaign celebrates ordinary people who use sports and fitness in their quest for personal fulfillment and to serve the greater good.

Like so many, Turner struggles to maintain balance between work, family and personal time. Turner is a multi-platinum selling recording artist and celebrated musician, as well as a husband, a father of four young boys and a long-time health-conscience athlete. In a time when Turner was disillusioned with the fitness world and endless supplements promising unrealistic results, he had a chance encounter with four-time CrossFit Games Champion Rich Froning and discovered a whole new approach to fitness.

“I had heard about CrossFit from several fitness magazines and had just seen Rich on the cover of Muscle & Fitness,” shares Turner.  “The very next day, I actually met him at the Nashville airport. He casually asked if I had ever tried CrossFit and I told him no, so he invited me out to his CrossFit Mayhem [Cookeville, Tenn.] and I took him up on it.” Turner remembers, “The first workout he put me through had me coughing my lungs up for hours, but it didn’t deter me.”

Turner and Froning formed a fast friendship and the country singer’s CrossFit journey began. Two years later, Turner is doing his first CrossFit competition claiming, “I never dreamed I would be competing in a CrossFit Open! I’m looking forward to it, but I’m scared to death because I’m far from being an expert at CrossFit.”

The opening night of the five-week worldwide competition showed Froning topping elite CrossFitter Mat Fraser in a head-to-head matchup for round one. In the crowd, Turner cheered Froning on and gathered inspiration from both of these world-class athletes.  Turner will attempt his first competition workout today at Crossfit ONE at the Reebok headquarters in Boston.

You can follow Josh’s CrossFit Open journey here.

For more information on Josh Turner and his latest radio single, “Lay Low,” visit www.JoshTurner.com.

For more information on Reebok’s Be More Human campaign, visit Reebok.com.

For more information on the 2015 Reebok CrossFit Games Open, visit Games.Crossfit.com.