August 3, 2011
Joel Cummins of Umphrey’s McGee – HuffPost 8.3.11
Mike Ragogna: What advice would you have for new artists, at this point?
Joel Cummins: Well, a couple things. I think first and foremost, work on your music. Work on your sound and take the time to invest in that before you go out there. There’s no point in trying to come up with a brilliant marketing plan for something that isn’t that great. So, I think that’s the main thing. As an artist, focus on being an artist now. Don’t focus on being somebody who tweets. (laughs) The rest of that stuff will come, it’s very easy. It’s great because once you do have something good, you have so many avenues to get it out there and to have people listen to it. You’ll find out very quickly whether or not it’s something that people are into.