Icona Pop Leads Reverb Nation’s Consciousness Tour

ICONA POP TO HEADLINE REVERB’S CAMPUS CONSCIOUSNESS TOUR
With Special Guests Five Knives and Lowell

TOUR SUPPORTS CAMPUS ENVIRONMENTAL EFFORTS AND
FEMALE STUDENT LEADERS ACROSS THE COUNTRY

ENVIRONMENTAL DEFENSE FUND JOINS TOUR TO ENGAGE STUDENTS IN CLIMATE ACTION

REVERB’s 14th Campus Consciousness Tour (CCT) will feature Swedish female pop duo Icona Pop. This fall, the Campus Consciousness Tour will visit ten schools empowering female student leaders and supporting environmental efforts on campus and nationally.

“We are excited to take the passion of the students and help focus that on something so important,” said Icona Pop’s Aino Jawo. She added, “Our shows are high energy already – we want to capture that and spread it across all the campuses in making a positive impact!”

This semester’s CCT focuses on supporting campus environmental groups, recognizing female student leaders on campus, and bringing attention to national environmental campaigns, with an upbeat and fun approach.

“We are very excited to be working with international female artists, and to expand upon our ongoing environmental campaigns by recognizing women leaders on campus,” explained REVERB Co-Founder and Co-Director Lauren Sullivan. Her husband, REVERB Co-Director and Guster guitarist Adam Gardner added, “The work that’s being done on college campuses is truly inspirational and we hope to shine a light on that while also offering opportunities to get involved to a broader audience.”

The tour will include an opportunity for students to add their voice to the Environmental Defense Fund’s Defend our Future campaign against climate change each day in the student union or campus center. Each afternoon, five female leaders and their friends will be invited to a panel discussion with members of Icona Pop, recognizing and celebrating their work on campus and awarding them each a $100 cash prize. And each evening at the Icona Pop concert, REVERB will set up an interactive Consciousness Village, with a recycled “Trashion Show” Photo Booth, Defend Our Future, student environmental groups, prizes, games, and more.

More information: CampusConsciousness.org.

About Campus Consciousness Tour:
Half music tour, half environmental campaign, Campus Consciousness Tour (CCT) aims to inspire and activate college students to take positive environmental action in a fun and exciting atmosphere on campus.
Created in 2006 by the environmental non-profit group, REVERB, previous CCT artists include fun., Capital Cities, Ben Harper, Drake, Brantley Gilbert, J. Cole, Passion Pit, Janelle Monae, Guster and O.A.R.

About Icona Pop:
Icona Pop is Swedish musicians Aino Jawo and Caroline Hjelt. One amazing party in Stockholm brought the duo together and the electrifying pop sensation went on to achieve a double platinum, six million global selling mega-hit, “I Love It” ft. Charli XCX, from their debut album, “This Is…Icona Pop” (Record Company TEN/Big Beat/Atlantic Records).

About REVERB:
Deeply rooted within the music and environmental communities, REVERB is a 501(c)(3) environmental organization dedicated to educating and engaging musicians and their fans to take action toward a more sustainable future. Founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner, REVERB has greened more than 150 major tours including Dave Matthews Band, Jack Johnson, Maroon 5, Sheryl Crow, Linkin Park and Jason Mraz. www.reverb.org

About Defend Our Future:
Defend Our Future is focused on persuading politicians to be serious about acting on climate change. We know climate change is happening – and is a serious threat to our generation. Not just scientists, but economists, doctors and military leaders are all warning of the costs and consequences.
If we want to change the path we’re on, we can’t sit on the sidelines. We’re mobilizing people like you to persuade candidates this fall to be real leaders on the issue of climate change.

TOUR DATES
Updates available at campusconsciousness.org

October 15
University of South Carolina STUDENTS ONLY
Columbia, SC
October 17
West Virginia University
Morgantown, WV
October 18
Cornell University
Ithaca, NY
October 23
St. Louis University
St. Louis, MO
October 25
University of Southern Mississippi
Hattiesburg, MS
October 28
Indiana University of Pennsylvania
Indiana, PA
October 30
Bloomsburg University
Bloomsburg, PA
November 1
Bates College
Lewiston, Maine

http://campusconsciousness.org/ http://www.reverb.org/ http://www.iconapop.com/