Guns N’ Roses’ Matt Sorum – HuffPost 3.7.14

Mike Ragogna: Matt, what advice do you have for new artists?

Matt Sorum: Well, take Matt Sorum’s Fierce Joy. Why did I have to call it that? The obvious is I have to be able to find my fan base, I have to be able to talk to gentlemen like yourself, and I think about young artists too. I think, “What a crazy time to be in the music business.” But at the same time, it’s a really cool time because what other place can you have millions and millions of people with the opportunity to see you? In the old days, you had to walk the street with flyers and there was no way for anybody to ever see you unless they walked into a club. Now you’re able to do content online. As long as a band starts to create their story with content, discoverable stuff, and do it in a way that is your personality. You don’t have to be like, “Hi, here’s my band; we’re called such-and-such.” Be creative. Be just as creative with the visual platform of your music as your music, like bands like OK Go. I really think they’re genius at presenting themselves, and they had their own career and were able to make their own moves. Bands like Mumford & Sons broke on social media and created a whole new generation of commercial bluegrass music. I think that’s possible. The possibility is there for you if you’re creative enough. That’s what I would say.