GlobalGrind.com’s Tricia Clarke-Stone – HuffPost 11.21.12

Mike Ragogna: Any advice for artists looking to work with a brand?

Tricia Clarke-Stone: Just be true to your audience, your strengths, your music and your vision. Collaborations with brands and artists can only be symbiotic and mutually beneficial when this occurs. The brand benefits from working with a highly visible influencer who has an active and engaged audience while the artist benefits from the marketing/financial commitment, as well as the heightened exposure through the brand’s properties and relationships.