Generationals Introduce Alix With “Gold Silver Diamond”

GENERATIONALS ANNOUNCE NEW FULL-LENGTH ALBUM TITLED ALIX

NEW SINGLE, “GOLD SILVER DIAMOND,” NOW PREMIERING ON ESQUIRE.COM

ALIX, PRODUCED BY RICHARD SWIFT, AVAILABLE IN STORES AND ONLINE VIA
POLYVINYL RECORD CO. ON TUESDAY, SEPTEMBER 16

“‘Gold Silver Diamond’ is perfect for a summer evening. Think of it as an ambient electro soundtrack to the segue from day to night. Enjoy it with a fruity frozen cocktail and as many bikini-clad cohorts as you can find.” – Esquire

New Orleans-based indie-rock duo Generationals are excited to announce their brand new full-length album titled Alix. Helmed by notable producer Richard Swift (The Shins, Tennis, Foxygen) and being released on Tuesday, September 16 via Polyvinyl Record Co., Alix reveals itself as perhaps Generationals’ most confident record yet, full of history and as multiphase as members Ted Joyner and Grant Widmer’s long-standing friendship. “Gold Silver Diamond,” Alix’s buoyant first single described by Joyner as “a feel-good party track that is about emptiness, despair, and the meaningless futility of life” is now premiering over at Esquire.com.

Ted Joyner and Grant Widmer, friends since high school and Generationals co-captains since 2008, have been in each other’s faces for most of this century. Natural songwriting partners, they made their first three records at home with the help of mutual friend Daniel Black, and in 2013 they launched straight into their fourth with surprising post-tour energy. But after years of creative brain-melding, the dyad had reached a point of ultra-familiarity and comfort in their work routine that, to them, threatened quicksand. They began to suspect their own productivity of being rut in disguise.

Determined to keep things fresh, they sought out a new producer in Richard Swift, the renowned singer, songwriter and multi-instrumentalist, who they felt would be able shake things up, surprise them and bring something new to the project. The Louisiana duo then made their way, yellow brick road-style, to Cottage Grove, Oregon, ready to give their tapes over to Swift’s cultishly venerated magic touch, but the collaboration was hardly the scrap-it-all, start-from-scratch, give-up-the-reins-and-let-the-guru-do-his-thing scenario Joyner and Widmer had expected-hoped for even-when they began their pilgrimage to the producer’s National Freedom studio in February. Swift deemed the demos album-worthy after all and the original versions were saved at his urging. With a little tightening rather than a vibe transplant, the songs solidified into a cohesive, finished record.

“I looked at the demos objectively and really just helped organize the sounds into something that was sonically cohesive,” Swift said. “I knew they spent a lot of time on their own, on their headphones creating these beats and bells and whistles and felt no need to drastically change them.”

Built up with layer upon layer of rhythmic lines, computer noises, RZA beats and poppy vocals that sometimes sound like a Janet Jackson/Prince face-off, Alix is everything Joyner and Widmer like about music – old and new, vinyl and YouTube, vocal chord and microKORG – gathered up from everywhere and arranged with great care into a good-smelling, subtly sexy, catchy-or-die mish-mosh of sensibilities and time-warp senselessness. It is an album lightly peppered with that signature Swiftian element but undeniably Generationals in taste. As Swift had decreed: “’tis a good idea, to tear down and rebuild, but it’s not always necessary to start from scratch.”

Generationals will be touring North America throughout the fall in support of Alix. Tour dates to be announced shortly.

Alix track-listing:
01. Black Lemon
02. Gold Silver Diamond (SoundCloud)
03. Reviver
04. It Took A Minute
05. Reading Signs
06. Charlemagne
07. Welcome To The Fire
08. Heart In Two
09. Now Look At Me
10. Would You Want Me