January 22, 2015

Evoke Offers Withdrawal

EVOKE’S DEBUT LP WITHDRAWAL DRAWS PARALLELS BETWEEN

HEARTBREAK AND ADDICTION WITH POP-INFUSED ELECTRONIC MUSIC

“Absolutely crushes it!”

-Magnetic Mag

“A masterful blend of pop and neuro-bass that enchants listeners and brings them into an ephereal trance.”

EDM.com

“What separates Evoke from the EDM chaff is a focus on the craft of songwriting.”

-The Untz

“Evoke is the next big thing from Denver, Colorado.”

-InYourSpeakers

Out now on SectionZ Records, Withdrawal, the debut album from Colorado-based producer, vocalist and songwriter Evoke, aka Alden Groves, combines modern pop-infused electronic music with cutting edge production, setting heartfelt lyrics and emotional vocal melodies against uplifting synth lines and deep bass. In less than a year as Evoke, Alden has charted Top 10 on both Beatport and Track It Down charts, won remix competitions for Savant’s ‘How I Roll‘ (featured on the album) and Fractal’s ‘Urchin,’ and has achieved nearly 400,000 plays on Soundcloud with EDM.com‘s feature of ‘Answers,’ which is well above the site’s average, especially for new artists.

Earlier this week, The Untz premiered ‘Hello Hollow,’ an inventive single that gives listeners a taste of Alden’s dark lyrics over a deep jungle-influenced beat.

Listen to ‘Hello Hollow’ on The Untz HERE

On Withdrawal, Evoke has a distinct vocal-driven style with sparse electronic production, similar to that of The Postal Service or Owl City, albeit with a darker edge. According to Alden, “I happen to be a very hypersensitive sort of guy, and so emotional experiences are very intense for me. I used to think it was a sort of curse, but now I realize that if I can channel that intensity into music that it’s really a gift.”

Representing Alden’s journey through life so far, Withdrawal thematically draws a parallel between heartbreak and the difficulties of overcoming addiction. Alden sees these two subjects as being related, and the lyrics to most of the songs on the album have dual meanings encompassing his struggles with both. “I’ve been clean for 2 years, but in the past I’ve struggled with substance abuse, and often times for me heartbreak and craving go hand in hand, and so the album is meant to use heartbreak as a metaphor for literal substance withdrawal.” said Alden in his interview with EDM.com this week. “Most of the time the “you” in the songs is referring to my former drug of choice.” Read the full feature HERE.

As someone who has overcome so much at such a young age, Alden has a strong sense of appreciation for life and everything it has to offer, and sees writing music as an opportunity to get a fresh start doing something that he loves.

TRACKLIST

1. Endorphin

2. Waves

3. The Writing

4. Reverie

5. Hello Hollow

6. To Break

7. The Day The Rain Came (ft. Mason James)

8. Beautiful Machine

9. Savant – How I Roll (Evoke Remix)

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