Chris Lord-Alge – HuffPost 2.27.12

Mike Ragogna: What advice do you have for new artists?

Chris Lord-Alge: You’re only as good as your last song, so keep writing. It’s the simplest truth. It’s all about the song. The production technique has something to do with it to, but it’s mostly the song. If you keep writing, you’re going to hit the one that becomes a Beatles song, you know? (laughs)

MR: Do you often find that when you work with new artists, you have to help give their songs that boost to become a better song?

CLA: Every time. We always try to rework the song in the best way that we can to have it go the best direction possible. By the time most songs get to me, they’ve already been worked to a certain level because of my position. Usually, the song is given to me to take to the finish line.