Brian Eno, Karl Hyde & Warp Augment Reality

ENO • HYDE

*NEW* INTERACTIVE ‘AUGMENTED REALITY’ iOS APP 

FREE DOWNLOAD now on App Store: http://smarturl.it/enohydeapp

WATCH DEMONSTRATION VIDEO: http://youtu.be/OqKGNgF4S7s

Brian Eno, Karl Hyde and Warp have partnered with Lukasz Karluk, the creator of  ‘HoloDecks’ and creative studio ‘Toby and Pete’ to present an interactive ‘Augmented Reality’ iOS app, available now on the App Store for free download.

During the recording of their new album Someday World (out now on Warp), Brian Eno and Karl Hyde kept a large whiteboard on one wall of the studio where they wrote a series of rules to guide and challenge the creative process, one of which being “Build Cities on Hills”. It is this statement that provides the inspiration for this new app for iOS devices – ‘Eno • Hyde’ – which takes the classic medium of vinyl and fuses it with image recognition and AR (augmented reality) technology in a melding of analogue and digital worlds.

After downloading the App for free on the App Store, fans can use their iOS device to watch and explore as new ‘‘outsider architecture’ metropolises spring into life around their vinyl copy of the album (or if you have a different format of the album, at www.enohyde.com/app).  The experience is soundtracked by the Someday World song ‘Strip It Down’.

“A lot of the nicer cities I know are cities built on hills, and the cities are beautiful because the buildings have a challenge to adapt to. They have to mould themselves around the geology that they’ve formed upon. And that always makes for very interesting buildings, because they can’t just be blocks, they have to somehow morph around the environment. A lot of the constructions on the album were deliberately irregular and awkward.” 

– Brian Eno on ‘Cities Built on Hills’: