Los Angeles, CA (May 5, 2014) Brazilian eyewear brand Chilli Beans has teamed up with the Queen of New Orleans Bounce, Big Freedia, to create a fun and stylish collection of eyewear for any occasion called The Queen Diva Collection.
The collection includes ten different styles (7 sunglasses, 3 optical) in a variety of colors and patterns, making a total of forty different pieces. This week Chilli Beans released the first five styles (available here) and they will continue to release the remaining styles throughout the month. From oversized snakeskin in a myriad of colors, to ombre frames with gold chain detailing, each pair was inspired by Freedia while on her visit to Brazil last year.
“I never leave the house without my sunglasses,” says Big Freedia, who readily admits to being accessory obsessed. “It was a natural partnership. Chilli Beans is all about being yourself.”
Likewise, Chilli Beans was inspired by Big Freedia’s extreme energy and passion, qualities the brand also sets out to inspire within their own consumers. Like the Queen of Bounce, Chilli Beans has come to be known as a symbol of individuality and freedom of style.
Marking the first U.S. collaboration that will be available in Brazil, the collection allows Chilli Beans to bridge the gap between American and Brazilian consumers.
All styles retail for $85 and are available at both ChilliBeans.com and Chilli Beans retail locations across the US and Brazil.
ABOUT CHILLI BEANS
Chilli Beans is Brazil’s largest brand. Founded in 1998 by rock ‘n’ roller turned entrepreneur Caito Maia, the brand releases 10 new models each week of their own designs as well as exclusive designer collaborations. The company closed 2013 with 550 points of sale worldwide in Brazil, Colombia, Portugal, Angola, Kuwait and the United States. Chilli Beans’ first U.S. location opened on Melrose Avenue in 2006. The brand currently has an online shop and 12 retail points in California that encompass brick and mortar presence, kiosks, and a mobile pop-up. In 2013, the brand opened its first store in Las Vegas at The Linq.
