Avicii Goes 360 With “Waiting For Love”

AVICII UNVEILS 360 VIDEO FOR “WAITING FOR LOVE” TRACK FROM UPCOMING STORIES ALBUM DUE OUT LATER THIS YEAR

FANS CAN TOGGLE AROUND THE SET OF THE VIDEO

WHICH WAS DIRECTED BY KURT HUGO SCHNEIDER

In a message to fans, Avicii has unveiled an interactive 360-degree video for his new single, “Waiting For Love,” just a week after releasing the heartwarming animated lyric video for the same track. Directed by Kurt Hugo Schneider, the video features Avicii joined by a troupe of incredible dancers who jump in and out of doors in the warehouse constructed on the YouTube campus earlier this month. Fans can maneuver around the set with a toggle set into the screen – but prepare to get dizzy as the dancers and the jump cameras work their magic.

“Waiting for Love,” released globally last week on PRMD Music/Island Records, was written and produced by Avicii, Salem Al Fakir, Vincent Pontare, Simon Aldred and Martin Garrix and features the powerful vocals of UK-based artist Cherry Ghost, aka Simon Aldred. The catchy and radio-friendly vibe of “Waiting for Love” should be a festival favorite this summer during Avicii’s ambitious tour schedule (see below). “Waiting for Love” is from Avicii’s forthcoming album STORIES, due out later this year.

Last month, Avicii and Volvo Cars, two of Sweden’s most influential brands, launched their collaboration on a new brand campaign which features Avicii’s reworking of the classic song Feeling Good. The music video for Feeling Good was filmed on location in Stockholm and Osterlen, southern Sweden in places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring.